Yes. The average member of the public is entitled to privacy protections, although the strength of those protections will vary depending upon the particular factual circumstances.
Generally, there are four different actions that an injured plaintiff can allege to recover for an unlawful invasion of his privacy. The first concerns the unlawful appropriation of another's image. The plaintiff could make this claim, for example, if the defendant, uses plaintiff's picture in a commercial or advertisement without permission.